Top Tips to Market Your Business*

There are so many ways that you can market your business, some more fun and creative than others, but all that can help you generate leads. Many marketing techniques will work well for some companies and not for others, so it’s important to experiment with different strategies until you find one that works well for your business. Keep an eye on your competitors and find inspiration from the ways they work. It’s foolish to just stick to one marketing technique because you’ll miss out on opportunities to reach potential leads from different spheres.

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Generally speaking, marketing is all about building your brand and creating a buzz around your company. One great option is to give away promotional gifts. Whether you have a networking event coming up or you just want to pop an extra little gift in the packaging when your customers place an order, branded merchandise is a good opportunity to raise brand awareness, encourage repeat sales or even attract new customers. Alternatively, you could give away coupons or discount codes, which will have a similar outcome.

If you own a business and you don’t have a website, you are most certainly missing a trick. A well-optimised web design is a way for you to make a terrific first impression for potential clients who want do their research before making a decision on which company they want to spend their money on. It even allows you to make money whilst you sleep, unlike a shop which has to be closed up at night.

Once you have a website, you can start to market your business online as well as offline. For example, you can share social media posts that link back to your website. Social media will also help you engage with your followers and build relationships. What’s more, it gives you the opportunity to show off your personality and company values.