Everything Wrong (and Right!) About Plus Size Clothing Fashion*

When it comes to plus size clothing or the fashion industry, most of you might have heard this: “Fabric looms are not big enough.” or “The point of presenting clothing on a model is that anyone can visualize them in that look.” or “Plus size women don’t buy anything luxury.” And the list goes on.

Unfortunately, the mass fashion market is still running with age-old ideologies. They are still not considering plus-size consumers as their “target market” yet. But that doesn’t mean nothing is happening at all. On the contrary, the last few years influenced mainstream culture, especially with body positivity and fat acceptance movements growing in popularity.

In fact, many celebrities and fashion groups are finally coming out and endorsing plus-size models. As a result, many independent brands across the world have eventually extended their size ranges. Surprisingly, the plus-size market is growing twice as fast as the usual size market. Isn’t that great?

What else? This article will talk about everything wrong and right about plus-size clothing fashion.

Things wrong with plus size fashion

Generally, women face two issues when it comes to plus size fashion: It’s either too tight or revealing, or it’s entirely un-sexy. Most of the people in this size group want a straightforward thing when it comes to clothing. They want to wear what their straight-sized friends are wearing.

Further, the disconnect with current trends and coming up with outdated ideas is another big problem. It’s almost every time about covering up the imperfections. That’s how most fashion brands presume about plus-sized consumers. In short, they think that group is not at all adventurous.

But alas! Like any other size, the plus-size customers also love chic, bright colors, something that accentuates their look.

Things right with plus size fashion

Thankfully, not every brand is thinking that plus-sized people only are meant for corners. Also, many plus-size models are coming out and spreading positivity around. For instance, one of the famous faces of Australia, Kate Wasley, is a plus-size model who rose to fame through her Instagram handle. She promotes body positivity at any size.

Another plus-sized model Jessica Vander expanded her skills by writing for the most prominent fashion publications and started a project dedicated to celebrating women.

Meanwhile, many independent brands are reshaping and filling the gaps that the established companies failed to do. For instance, one brand’s leggings garnered attention since it developed the product for women of all sizes. Further, many brands are coming up with a one-stop-shop e-commerce space providing stylish and trendy plus size clothing for curvy women. In other words, you can find apparel for every body shape, occasion, and style readily available with just one click.

Wrapping Up

Earlier, being plus-size meant telling the consumer how “not” to dress. It was all about not wearing horizontal lines, too tight, too loose clothes. In fact, it was more about camouflaging than the style itself.

But the industry is finally changing its stance towards this target group. It’s not more about developing clothing lines based on old fashion rules. Instead, not only are brands extending their size ranges, but they include prints, patterns, and other fashion trends in plus-sized clothing as well.