How to Make the Most of a Monogram For Your Business Logo*

When you start your own business there are a lot of things to think about. What you’re business is about, who your target audience is and what’s your unique selling point are some of the earliest questions you should be asking. More than likely you’ll be starting a business that is already out there, and because of this you need to make sure you stand out to be in with a chance of being successful. One way to do this, it to create a brand. Branding your website is a fantastic way to get noticed by potential clients and customers, and an important aspect of this is creating a logo.

Your logo is one of the first things people notice when they visit your website. Your logo is a key part of your brand identity. These days with the rise of social media for dealing with customers and for advertising, a logo is vital. You may worry that getting a professionally designed logo may be costly, but with a website like monogram maker online that is completely free to use, you can create something that looks professional and doesn’t cost a penny.

Your logo is going to be what people associate with your business so not only do you need to be happy enough to put it on everything from letter headers to your social media and even your email signature.

So here are some things to think about when designing your monogram logo;

Will a Monogram Work For Your Brand?
First you need to decide whether or not a monogram logo works for you. Is your brand name long enough to warrant a monogram? If your company or brand name is short enough to look effective on a logo, you won’t need a monogram. Will the letters work together to make a monogram? Some abbreviations make undesirable letter combinations.

Choose a Good Font
Next you need to pick a font that is not only striking but still allows a client to see what it says. There are a lot of fonts out there are overly complicated and you can’t tell what they’re seeing no matter what way you turn it. It’s important you pick out something that really compliments your brand.

Pick Complimenting Colours
You need your logo to stand out as that’s one of the main reasons behind creating a brand in the first place. Pick complimenting colours, and more importantly colours that will stand out against a white background. You can pick a dark colour of the background of your logo white light letters or vice versa.

Keep it Simple
The best part of using a monogram logo for your website is the fact it looks great when it’s kept simple. If you’ve gone with a bold font, you do not need a random abstract image but if you’ve gone for a basic font, perhaps it would look best along side a simple image. Experiment with shape and layout to find out what looks best to you.

If you’re worried about the cost behind starting your business venture, be sure to check out my post on how to keep those costs to a minimum.